This is part 1 of what will probably turn into a series of posts in which I will pull together some tips & links aimed at NZ organisations thinking about Twitter. This is not meant to be a comprehensive guide to Twitter, just a bit of a framework to help you answer the question… “To Tweet, or not To Tweet?”
These are thoughts that are coming together for a session on Twitter I’m leading for a NZ public sector organisation. While I’m in no way an expert (being a fairly new citizen in the world of Twitter) I have been “listening” and “observing” this new communications phenomena for awhile, so… its my 2cents worth! And I should also to say this isn’t about “social media marketing for business”… this is more of a communications approach for organisations (some of which is true for business, but the W framework will be different if you have Sales / Marketing as your primary goal).
First up: I highly recommend that newbies read the official Twitter 101 for Business, here, and spend some time researching and listening to Twitter before jumping into it. Research your audience, suss out the community before you join it. Is it right for you? Well, that’ll depend on the answers to a few questions I’m gonna call “The W’s of Twitter”.
Here’s links to some sources for my ideas about how to use Twitter, and huge thanks to these awesome people for sharing their wisdom with the world:
@TomReidy, @JustinFlitter, @Audaciousgloop, @SMCWgtn, @SocialMedia_NZ, @EBusinessAdvice… not to mention about a gazillion international social media gurus out there… @mashable, @socialmedia2day, @FasTake…and the list goes on and on.
One of the problems with digital publishing is that there’s no shortage of information. Here’s a list of the top 150 social media blogs, as at September 2010.
I’m going to stop there with the links. Trust me, there’s heaps more. “Listen” up to the Twitterverse and you’ll be overwhelmed with Twittertips. Remember to separate the meaningful gems from the noise, and always reflect back on the W’s for your organisation.
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